Anchor text usually gives your visitors useful information about the content of the page you're linking to. It tells search engines what the page is about. Used wisely, it boosts your rankings in search engines.

If you use 'click here' as the words people are going to click on, you're telling people the page is about the subject 'click here'. If you use 'Part 2' as the anchor text, your telling the search engines the page is discussing 'part 2'.

You not going to rank highly for the keyword 'click here' or 'Part 2'.

Anchor text is so important that it's possible for a page to appear in the top 10 in Google's search results for a phrase which isn't mentioned anywhere on the page. Some blog publishers have fun using 'Google bombing' to get pages ranked highly for humorous phrases. If the phrase is obscure, only a handful of links will win the phrase a No.1 ranking. If it's highly competitive, hundreds or thousands of links might be needed.

You can use anchor text in:

• External links - links from other sites
• Internal links - links on your pages
• Navigation maps
• Links on your main page.